Its been 18 years since the first hybrid vehicle was created, and since then it has revolutionized the standards of car buyers everywhere.
When the North America CEO of BMW, Ludwig Willisch, said earlier this year, “With the introduction of every new model, there will be a plug-in hybrid version of that, too.” the automotive world sat up and took notice. Even the mighty M3 is rumored to receive the hybrid, all-wheel drive treatment. But it’s a strategy with one foot in the grave already.
You see, the automotive industry, and everything that comes with it, is decaying to the point it’s blindingly obvious that all these ‘innovations’ are simply strategies to cash in on margins before the bullet is finally bitten. What do I mean ? Let’s consider the buying process and what comes with it:
• Car Design
• Govt. Duties
• Business Taxation
• Road Infrastructure
Every part of the chain is being disrupted; some faster than others, others with a deeper impact.
Hybrid cars are the ultimate expression of ‘glass half full’. It’s a failure by automotive manufacturers to completely commit to the research and development of an all electric future. As Elon Musk strides forward towards that horizon, other CEOs are continuing slaves to an engine first invented in 1876. And this engine faces another threat to its existence; not from advances in engine design but in just who, or what, will be driving the car of the future itself.